Telefonica is taking mobile connectivity to a new level by 
automating the streets of Santander. Samantha Tomaszczyk reports on a 
new connectivity technology
Imagine a city where the roads are free 
of potholes, public bins are emptied before they become full, bus 
schedules are built around “your” timetable, and you never go searching 
for a parking space again.
For the 180,000 residents of Santander, a small coastal city in the 
north of Spain close to the French border, each day the above becomes 
less of a fantasy and more of a reality.
Santander, which is perhaps best known as the founding city of the 
Bank of Santander (1857) has more than 12,000 sensors placed 
strategically around (and under) the city, including on roads, buses, 
street lights – you name it.
Each sensor provides feedback – enabling problems to be fixed as and 
when they happen, but also coordinates services based on demand.
Telefonica, which is supporting the project, and the city’s Mayor, 
Iñigo de la Serna, believe Santander will soon be recognised as Europe’s
 “Smartest City” – and the blueprint for the rest of the world.
“We are in the process of building a better Santander,” Mayor La Serna told Mobile News.
“We have the potential to completely change the way we act and the way the city is run.”
Guinea pig
In 2010, Santander was selected from several European cities by the 
European Commission (EC) as a testbed for these computing technologies. 
According to Telefonica, this is largely because the  municipality 
(local government) was incredibly supportive of the initiative, pledging
 €0.5 million towards it.
As “the chosen one”, Santander received €6 million from the EC in 
September 2010, to which Telefonica and several smaller SMEs added €2.76
 million, bringing the total budget for the 36-month project to €8.76 
million.
According to the consortium (which apart from Telefonica and the 
municipality includes the University of Cantabria) the project was 
considered “good value” as the cost of rolling out equipment that would 
transform Santander into a Smart City is equal to the cost of building 
roads.
For Telefonica I+D CEO Carlos Domingo, the project’s value goes beyond Santander.
“Something is wrong when the EU invests in technology but the world’s
 top technology companies come from outside the region. Europe has 
already missed a wave of innovation in technology, so we thought about 
how we can regain leadership.
“Telefonica leads an EU project which develops software to use the 
data collected by smart cities. This is a big opportunity for Europe to 
create an ecosystem to lead in technology again,” he said.
Mayor La Serna added: “This is a golden opportunity to show our 
commitment to innovation. It will bring new businesses and possibilities
 to the city.”
The equipment consists mainly of sensors, repeaters and gateways. 
Sensors, buried in asphalt, sit under cars or in street lamps, repeaters
 pick up signals they send and pass them to gateways where data from all
 the sensors is collated and sent to be analysed by the municipality 
(which owns it) or used by app developers to provide services.
Seeing is believing
To  experience this for myself,   I embarked on a walking tour of 
Santander with the University of Cantabria’s professor of communications
 engineering, Luis Munoz, to hear more about how it all works.
My tour of the quaint city began downtown, the most populated area of
 the city. It is also the location of the business district, and where 
most of the city’s smart sensors can be found.
Most are connected to optical fibre owned by the municipality, but 
around 25 per cent run on Telefonica’s 3G infrastructure due to the 
absence of fibre in certain areas. According to the operator, this has 
not caused any network interference or congestion as the sensors only 
send 5MB of data per day (which is stored in the cloud).
The number of smart devices (sensors, repeaters and gateways) in the 
city has grown fairly rapidly since the project began in 2010. In April 
2011, there were 350, in September 2011 2,000, in December 2012 5,000 
and in October this year the total reached 20,000.
According to Telefonica head of transformation and innovation 
projects Guillermo Bataller, mobile sensors (those found on the top of 
buses and bikes) are “10 times” more useful when it comes to collecting 
information than fixed sensors. Despite this, only a fraction (about 10 
per cent) of the 20,000 installed are mobile.
Traffic management
There are now two types of sensors found in the asphalt downtown (see 
picture). Those installed at the start of the trial are larger and have a
 poor battery life, while new sensors installed the week before the tour
 (October 2013) have battery life of 10 years. Other lessons have also 
been learnt which has reduced the cost of building and rolling out each 
sensor from €265 in 2010 to €125 in 2013.
They are “thermo-magnetic” sensors, which means they can tell if a 
car is parked near them as well as directly above. Information on free 
parking spaces is plotted on a map of Santander which users can access 
via an app, allowing them to drive straight there. The number of free 
parking spaces available is also displayed on street signs.
Telefonica claims this will reduce emissions in the city by ”up to” 
30 per cent, as according to research this is the proportion of traffic 
in the city composed of people looking for parking spaces.
The information will also, in time, be used in a “big data” way, so that
 the municipality can decide where to place parking spaces in future.
However, Telefonica also admitted that the most-used aspect of the 
app simply allows people to set a timer for when their parking ticket 
expires. This is something that doesn’t require the sensors or any other
 ”smart city” technology to work and would work just as well as a 
stand-alone app.
Waste management
Professor Munoz then walked me to a set of bins (see photo) which “in 
future” would be fitted with sensors which would send out signals to the
 repeaters which would then be passed to the waste management company so
 they would know when they are full and need collecting.
The sensors will not be fitted until February or March as the 
municipality had to open a tender for waste management. This has now 
been awarded and places an obligation on the private company (which 
Professor Munoz refused to identify) to install all bins, starting with 
those for “non-organic” rubbish such as glass, with sensors.
The waste management company will be expected to alter its rubbish 
collection schedule according to the rate at which bins in each area 
fill. This is predicted to reduce emissions linked to collection by 25 
per cent.
Light/temperature
Professor Munoz explained that even the repeaters (see photo) are fitted
 with sensors: for temperature and for light intensity. The temperature 
of the city is displayed around the city on boards attached to the sides
 of buildings. Information on light intensity is used to regulate the 
brightness of street lamps.
Potholes
But Smart Santander is not all about sensors. Data is also collected 
from citizens using their smartphone cameras to report “incidents” in 
the city, such as potholes.
Over 6,000 Santanderians have downloaded the app since it launched 
last year, and it has had a significant impact on how the city is run, 
according to Mayor La Serna.
New incidents are now typically solved in four to six days, compared to two or three weeks before the app was launched.
“This has the potential to completely change the way we act and the way the city is run,” La Serna said.
“Apart from attracting investment from businesses, we wanted to 
promote an open government, and give citizens an opportunity to report 
directly to the municipality.
Future benefits
According to both Mayor La Serna and Professor Munoz, the collected data
 will in future be used to inform town planning decisions.
Apart from rescheduling buses and waste collections according to 
real-time information, the sensors have also been adapted to measure 
noise pollution. The university has created a map identifying areas with
 the greatest levels of noise pollution, which means that in future 
houses in these areas could be built with thicker walls.
The data will also be open to third parties to create apps such as 
how many of the rentable bikes dotted around the city are available and 
where.
The data is already being used by a third party (again Professor 
Munoz declined to say who) to measure wind speeds and the potential 
energy that can be produced from it.
Mayor la Serna and Professor Munoz claim that no citizens have 
brought up concerns about data privacy, despite the fact that it is 
given to third parties. All the data is anonymised, although it does 
show which operating system app users phones run on.
Munoz said: “There is a plethora of ways in which we can exploit the 
data. We an introduce more innovative ‘multi-modal’ transportation which
 means citizens using several different forms of transport – bikes, 
cars, buses – will be able to plan their journey with incredible 
accuracy.
“In the not to distant future, the noisiest areas of the city will be
 built with more robust material. The data we are gathering will also be
 part of a wider project which allows any third party to access it.”
Final impressions
Several aspects of Telefonica and Santander’s vision for a ‘Smart 
City’ impressed me. The fact that emissions have been reduced by 30 per 
cent thanks to the use of sensors and a parking application should 
inspire other cities to do the same.
The predicted 25 per cent reduction in emissions that will come from 
rescheduling waste collection to pick up only bins that are full should 
also encourage governments to invest in Smart City technology.
In addition, the slashing of government response times to issues such
 as potholes is something that would greatly be welcomed in any city – 
and it would be easy to justify on a political level as well as 
economic.
However, I couldn’t help but note the low take up of apps – in total 
both the SmartSantanderRA and Citizen Participation apps have seen only 
22,000 downloads out of a population of 180,000.
It is also worth mentioning that disruption caused by the sensors being 
buried in asphalt – although minimal, with streets only shut down for 24
 hours – would still make local governments in cities with much larger 
populations than Santander think twice.
Having said this, Europe can no longer afford to put the short-term 
needs of citizens ahead of the longer-term needs of the region.
As Telefonica’s Domingo said, Europe is still behind technologically.
 Perhaps this time, we can at least try to keep pace with Asian 
countries such as Singapore, which next year is due to complete its 
transformation into a Smart City.
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